Usual. Uze. Bob Geldof.

Bob Geldof contemplates the yoozh.

As with usual, its less fashionable predecessor, yoozh is frequently used to articulate the pervading sense of monotony and futility that pulses through modern life like blood through a depressed teenager’s veins – an existential dread well documented in the films of Lars von Trier, the novels (and Twitter feed) of Bret Easton Ellis, and the songs of One Direction.

“This Friday I’m gonna get some takeout, have a bath, watch America’s Next Top Model – the yoozh.”


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