Surf's up. Natch.

Keanu didn’t win an Oscar for his soul-stirring performance in Point Break. Natch.

An abbrev so old it pre-dates the existence of iPods and Jennifer Lawrence, natch rose to prominence in the early 1990s, when stoned Californian surfer types (think Brad Pitt in True Romance, or Patrick “Nobody Puts Baby in the Corner” Swayze circa Point Break) and people fond of extensively quoting Beavis and Butthead would say it instead of naturally. Once something of a lone ugly duckling in the slang world, natch is now a bona fide original in a sea of totes tradge imitators.

“Natch we all follow Justin Bieber on Twitter.”


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